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Ideaflow: The Only Business Metric That Matters

Hardcover - -
Utley, Jeremy (Author)
Klebahn, Perry (Author)
Kelley, David (Foreword by)
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Description

Stanford d.school directors Jeremy Utley and Perry Klebahn show leaders how to dramatically boost business results by amplifying the creative output of their organizations, drawing from their popular Stanford courses

Ideaflow: the number of new ideas that a team can generate in a given amount of time. Though it's a simple metric, it correlates directly to an organization's capacity to solve problems and devise breakthrough solutions. Companies like Apple, Amazon, and Toyota dominate because they have far more ideaflow.

Ideaflow will help you to see that every business problem is fundamentally an idea problem. When ideas are scarce, so are profits. Your team's capacity to quickly and efficiently generate enough potential solutions, as well as design, test, and launch winning products and services, is decisive.

Drawing from decades spent helping Silicon Valley entrepreneurs and Fortune 500 executives, as well as leadership roles at innovative companies, Klebahn and Utley offer a battle-tested framework to exponentially boost ideaflow in yourself and your team. You'll learn how to:

- Strengthen creative output with a brief daily practice
- Rapidly generate a flood of new ideas under enormous pressure
- Run cheap, fast, and efficient real-world tests of your ideas to choose the 10x winners
- Encourage and incentivize ideaflow across teams and organizations

Are you ready to supercharge your organization's results?

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