The cover image may be different.

Four (OF-EXP) : The Hidden DNA of Amazon, Apple, Facebook, and Google

Paperback
Scott Galloway (Author)
Scott Galloway (Author)
Scott Galloway (Author)
Rp 135,000
No Hidden Cost

Or   270 PEC Points
In Stock
Promotion : Cashback   

New Free Shipping.
* Terms and Conditions
Quantity:
Delivered in 3 - 7 business days
BUY NOW

Description

Publication Date: 04 September 2018
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Product Details

ISBN-10:

ISBN-13: 9780525540397

Publisher: Penguin LCC US      

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 336 Pages

Product Dimension (L x W x H): 10.67 x 2.29 x 17.27 CM

Shipping Weight: 0.16 Kg

Periplus Bestseller Rank:
#143 in Books
#5 in Books » Business » Economics
#36 in Books » Bootopia Online » Business

Customer Reviews

Share your thoughts with other customers:
Write a Customer Review

There are no reviews for this product.

CONVENIENCE

BEST PRICE

SAFE/SECURITY

SERVICE

 

DELIVERY BY:
PAYMENT METHODS:
 
SECURED BY:
View Mobile / Standard © 2011-2019 Periplus Holdings Ltd.