"One of the most entertaining, readable, and well-informed books onpersonal investing that I have seen. With erudition and wit, Fridson takes aim at the shibboleths, sacred cows, and snakeoilsalesmen of the personal investing industry. Investment Illusionsis a practical and engaging 'how-not-to' guide." --Stuart C.Gilson, Assistant Professor of Business Administration, HarvardUniversity.

"Investment Illusions presents much good financial advice and agreat deal of financial history, especially recent financialhistory, in an easy-to-read style. I enjoyed it." --Harry M.Markowitz, Nobel Laureate in Economics, Marvin Speiser Professor ofFinance and Economics, Baruch College.

"Once in a while, you read a book which makes you think, 'I wishI'd read this book ten years ago.' Investment Illusions is such abook. I found it highly entertaining as well as instructive--thekind of book you pass on to a friend." --Richard Lehmann, President, Bond Investors Association.

"Illusions can seem tangible and yet be fallacious. As usual, MartyFridson uncovers minefields in some of the most importantinvestment fundamentals in a clever and intuitive fashion." --TonyKao, Director of Investment Research, General Motors InvestmentManagement Corporation.