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The Design of Everyday Things

Paperback - 19 September 2002
Norman, Donald A. (Author)
Norman, Don (Author)
Rp 178,000
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Description

Book Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Annotation
Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.

Product Details

ISBN-10: 0465067107

ISBN-13: 9780465067107

Publisher: Basic Books (AZ)       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 288 Pages

Product Dimension (L x W x H): 21.03 x 13.94 x 1.93 CM

Shipping Weight: 0.28 Kg

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