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Ogilvy on Advertising

Paperback - 12 March 1985
ISBN-13 : 9780394729039
Rp 448,000
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A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

Customer Reviews

1 customer reviews Between 4−5 stars rating, 18 November 2020
buku wajib dunia advertising
By: S Mathilda

dengan art paper yang licin, buku ini benar-benar merepresentasikan dunia advertising.. isinya lengkap dasar2 advertising.. tak heran banyak yang mereferensikan buku ini.. buku lawas, bacaan wajib dunia advertising

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