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Rome, Inc.: The Rise and Fall of the First Multinational Corporation

Paperback - 01 February 2007
Rp 374,000
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Description

A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification--at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand.

Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing--whose satirical business books are as savagely funny as they are insightful--mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.

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