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Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

Paperback - 23 July 2019
Ariely, Dan (Author)
Trower, Matt R. (Illustrator)
Rp 264,000
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Description

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology.

The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, Ariely's unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions?

Amazing Decisions follows Adam as he faces the daily barrage of choices and deliberations. He juggles two overlapping--and often contradictory--sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, although we are aware that they guide our behavior--just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely and Trower argue, requires the ability to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

Product Details

ISBN-10: 0374536740

ISBN-13: 9780374536749

Publisher: Hill & Wang       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Format: Paperback | 224 Pages

Product Dimension (L x W x H): 25.15 x 17.53 x 1.78 CM

Shipping Weight: 0.41 Kg

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