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Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology.
The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, Ariely's unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions?
Amazing Decisions follows Adam as he faces the daily barrage of choices and deliberations. He juggles two overlapping--and often contradictory--sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, although we are aware that they guide our behavior--just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely and Trower argue, requires the ability to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
Publisher: Hill & Wang
Age Range: NA - NA years
Grade Level: NA - NA
Format: Hardcover | 224 Pages
Product Dimension (L x W x H): 25.15 x 17.53 x 2.54 CM
Shipping Weight: 0.64 Kg