The cover image may be different.

How to Win at Crm: Strategy, Implementation, Management

Paperback - 02 October 2020
Rp 1,526,000
No Hidden Cost
Or  3052 PEC Points
Currently Unavailable
If stock becomes available, email me at:

New Free Shipping.
* Terms and Conditions
Delivered in :

20 - 40 business days (Others)

Other items that might interest you

Description

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review