Very interesting to see what people have been inspired to do after reading this
The books premise is that there are some people that connect other groups of people, that are aptly named “the connectors”. It also discusses another group, mavens, who love to share information about the marketplace. These two actors allows Gladwell to introduce the three rules of epidemics to explain what makes certain trends become a nationwide phenomenon while others just disappear after a while; The Law of the Few, The Stickiness Factor, and The Power of Context. It is a must read for a salesperson and people working in marketing.