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Principles of Marketing Global Edition

Paperback
(EDU)1901E (Author)
(EDU)1901E (Author)
(EDU)1901E (Author)
CODE : 9780273786993 - 1 edition(s)
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Description

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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