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Principles of Marketing Global Edition

Paperback - 21 March 2013
(EDU)1901E (Author)
(EDU)1901E (Author)
(EDU)1901E (Author)
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Description

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Product Details

ISBN-10:

ISBN-13: 9780273786993

Publisher:       

Language: English

Paperback: 716 Pages

Product Dimension (L x W x H): 27.43 x 21.34 x 2.79 CM

Shipping Weight: 1.32 Kg

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