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SELLING & SALES MANAGEMENT (9th Edition)

Paperback
David Jobber (Author)
David Jobber (Author)
David Jobber (Author)
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Description

Publication Date: 12 April 2012
Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Product Details

ISBN-10:

ISBN-13: 9780273762652

Publisher:       

Language: English

Paperback: 565 Pages

Product Dimension (L x W x H): 24.64 x 19.05 x 3.81 CM

Shipping Weight: 1.13 Kg

Periplus Bestseller Rank:
#4 in Educational Books » Higher Education Books » Economic Business Management

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