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How Brands Grow: What Marketers Don't Know

Hardcover - 12 April 2010
Sharp, Byron (Author)
Rp 635,000
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Description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Product Details

ISBN-10: 0195573560

ISBN-13: 9780195573565

Publisher: Oxford University Press, USA       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Hardcover: 246 Pages

Product Dimension (L x W x H): 23.37 x 16.00 x 2.29 CM

Shipping Weight: 0.60 Kg

Periplus Bestseller Rank:
#1,117 in Books
#11 in Books » Business » Marketing & Sales
#17 in Books » Business » Small Business & Entrepreneurship
#8 in Books » Business » Marketing & Sales » Marketing

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