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Nudge

Paperback - 05 March 2009
Sunstein, Cass R (Author)
Rp 201,000
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Description

"Nudge" is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

Product Details

ISBN-10: 0141040017

ISBN-13: 9780141040011

Publisher: Penguin Books Ltd      

Language: English UK / Other

Format: Paperback | 320 Pages

Product Dimension (L x W x H): 19.60 x 13.20 x 1.90 CM

Shipping Weight: 0.24 Kg

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