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Basic Marketing Research

Paperback - 05 September 2011
(EDU)1802E (Author)
(EDU)1802E (Author)
(EDU)1802E (Author)
ISBN-13 : 9780132570183
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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