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Basic Marketing Research
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Basic Marketing Research

Paperback - 05 September 2011
(EDU)1802E (Author)
(EDU)1802E (Author)
(EDU)1802E (Author)
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Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

Product Details

ISBN-10:

ISBN-13: 9780132570183

Publisher:       

Language: English

Paperback: 672 Pages

Product Dimension (L x W x H): 27.50 x 21.50 x 2.40 CM

Shipping Weight: 0.00 Kg

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