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Basic Marketing Research

Paperback - 05 September 2011
(EDU)1802E(Author)
(EDU)1802E(Author)
(EDU)1802E(Author)
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ISBN-13

9780132570183

Publication Date

05 September 2011

Dimensions

27.50 x 21.50 x 2.40 CM

Shipping Weight

0.00 Kg

Pages

672

Language

English

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Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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