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Growing Up Digital: The Rise of the Net Generation

Paperback - 05 September 2000
Tapscott, Don (Author)
Rp 325,000
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Description

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

Product Details

ISBN-10: 0071347984

ISBN-13: 9780071347983

Publisher: McGraw-Hill       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Format: Paperback | 336 Pages

Product Dimension (L x W x H): 23.11 x 15.27 x 2.18 CM

Shipping Weight: 0.53 Kg

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