The cover image may be different.

Product Management 4th Edition

Paperback
CODE : 9780071238328 - 1 edition(s)
Rp 510,000
No Hidden Cost
Or  1020 PEC Points
Currently Unavailable
If stock becomes available, email me at:

New Free Shipping.
* Terms and Conditions
Delivered in 3 - 7 business days

Description

"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review