The cover image may be different.

Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Kwong, David (Author)
Rp 458,000
No Hidden Cost

Or   916 PEC Points
Limited Stock

Other Formats Price PEC Price
New Free Shipping.
* Terms and Conditions
Delivered in 10 - 20 business days


Publication Date: 09 May 2017

A professional magician and illusionist--the head magic consultant for the hit film Now You See Me--reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders--like Steve Jobs, Warren Buffett, and Ted Turner--are masters of control and command who understand how to sway opinions and achieve goals.

In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:

  1. Mind the Gap--recognize and employ the perceptual space between your audience's ability to see and their impulse to believe.
  2. Load Up--prepare to amaze your audience.
  3. Write the Script--discover the importance of shaping the narrative that surrounds your illusion.
  4. Control the Frame--explore the real life value of a magician's best friend: misdirection.
  5. Design Free Choice--command your audience by giving them agency.
  6. Employ the Familiar--take secret advantage of habits, patterns, and audience expectations.
  7. Conjure an Out--develop backup plans that will keep you one, two, three, or more steps ahead of the competition.

With Spellbound you'll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else's.

Product Details

ISBN-10: 0062448463

ISBN-13: 9780062448460

Publisher: HarperBusiness       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Hardcover: 272 Pages

Product Dimension (L x W x H): 23.11 x 15.49 x 2.79 CM

Shipping Weight: 0.43 Kg

Periplus Bestseller Rank:
#490 in Books
#4 in Books » Entertainment & Humor
#5 in Books » Business » Organizational Behavior
#4 in Books » Business » Management & Leadership » Negotiating

Customer Reviews

Share your thoughts with other customers:
Write a Customer Review

There are no reviews for this product.





Customers also viewed


View Mobile / Standard © 2011-2019 Periplus Holdings Ltd.