The cover image may be different.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Hardcover - 19 May 2009
Ariely, Dan (Author)
Rp 534,000
No Hidden Cost
Or  1068 PEC Points
Other Formats Price PEC Price
Paperback
New Free Shipping.
* Terms and Conditions
Delivered in :

20 - 40 business days (Others)

Customers who bought this also bought

Description

A marvelous book... thought provoking and highly entertaining.
--Jerome Groopman, New York Times bestselling author of How Doctors Think

Ariely not only gives us a great read; he also makes us much wiser.
--George Akerlof, 2001 Nobel Laureate in Economics

Revolutionary.
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review