The cover image may be different.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Paperback
Ariely, Dan (Author)
Rp 232,000
No Hidden Cost

Or   464 PEC Points
Promotion : Cashback   

New Free Shipping.
* Terms and Conditions
Quantity:
Delivered in 10 - 20 business days
BUY NOW

Description

Publication Date: 01 May 2010
Book Description

"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think

"An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Annotation
In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.

Product Details

ISBN-10: 0061353248

ISBN-13: 9780061353246

Publisher: Harper Perennial       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 384 Pages

Product Dimension (L x W x H): 20.22 x 16.61 x 2.29 CM

Shipping Weight: 0.29 Kg

Periplus Bestseller Rank:
#416 in Books
#59 in Books » Health, Body & Fitness
#11 in Books » Business » Economics

Customer Reviews

Share your thoughts with other customers:
Write a Customer Review

There are no reviews for this product.

CONVENIENCE

BEST PRICE

SAFE/SECURITY

SERVICE

Customers who bought this also bought
 

 

DELIVERY BY:
PAYMENT METHODS:
 
SECURED BY:
View Mobile / Standard © 2011-2020 Periplus Holdings Ltd.