The cover image may be different.

Predictably Irrational

Paperback - 05 March 2009
Ariely, Dan (Author)
Rp 201,000
No Hidden Cost
Or  402 PEC Points
Promotion : Cashback
Other Formats Price PEC Price
Hardcover
Paperback
New Free Shipping.
* Terms and Conditions
Delivered in 20 - 40 business days

Description

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking "New York Times" bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Product Details

ISBN-10: 0007256531

ISBN-13: 9780007256532

Publisher: HarperCollins Publishers      

Language: English UK / Other

Format: Paperback | 304 Pages

Product Dimension (L x W x H): 19.50 x 13.10 x 2.50 CM

Shipping Weight: 0.29 Kg

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review