The book Nudge exposes aspects of current behavioral economics research and make suggestions on how they might help solve current issues, especially in public policy. The research is fascinating, the insights are interesting but it's all presented in a "dumbed down", "pop science" package - perhaps trying a bit too hard to appeal to the masses. And the writing is all but concise.. too bad.

I would recommend reading Thinking, Fast and Slow (by Daniel Kanhemann) before Nudge. It has a more systematic and intellectual approach and is written by the father of Behavioral Economics

This book is amazing..The author tells about the power of "nudge" which could excalate yield with minimal cost..This book could be enjoyed by a non-economic expert reader because the author doesn't use mathematical or economical number and formulas to explain that "nudge" symptomps..I bet you would get benefits by reading this book, not only to change the way you think, but also to improve you and ur community health, wealth, and happiness