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Clients Forever: How Your Clients Can Build Your Business...

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Your Ad Here: The Cool Sell of Guerrilla Marketing...

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Contingency Factors of Marketing-Mix Standardization...

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The Long Tail of Tourism: Holiday Niches and Their...

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Brand Equity in the Banking Industry

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Secrets of Selling Services: Everything You Need to...

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Essentials of Marketing Management

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Strategic Marketing in Practice

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A Word from Our Sponsor: Admen, Advertising, and the...

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Epistemological Problems of Economics. Ludwig Von ...

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Cambridge Marketing Handbook: Research

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Motherhoods, Markets and Consumption

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Changing the Channel: 12 Easy Ways to Make Millions...

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Merriam's Guide to Naming

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Accounting Marketing

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Sequential Competitive Location on Networks

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The Executor of Integrated Marketing Communications...

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Nail 'Em!: Confronting High Profile Attacks on Celebrities...

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Sales Management: Marketing 04.10

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