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Careers in Advertising

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Brand Storming: Managing Brands in the Era of Complexity...

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The Management of Everyday Life

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Loose Leaf Marketing: The Core with Connect Access...

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Public Relations Ethics and Professionalism: The Shadow...

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Outdoor Advertising

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Elsevier's Dictionary of Advertising: In English, ...

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Social Marketing and Public Health

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The Effects of Cause-Related Marketing on Customers...

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Marketing the Sports Organisation: Building Networks...

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Internal Brand Management in an International Context...

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Public Mental Health Marketing

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Professional Services Marketing

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Cultural and Technological Influences on Global Business...

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Global Brand Power: Leveraging Branding for Long-Term...

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Policing and Media: Public Relations, Simulations ...

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Pr- A Persuasive Industry?: Spin, Public Relations...

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Technology Fountainheads: From Missouri to Mars-A ...

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Marketing to Millennials: Reach the Largest and Most...

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Successful Marketing Communications

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Services Marketing Management

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Employing Qualitative Methods in the Private Sector...

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Managing by Remote Control

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Simple Sales Solutions: Self-Motivational Training...

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