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The Rational Homo Psychologicus: Creating Thoughtful Businesses
Hardcover
Story, H. Y. (Author)
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AI in Marketing, Sales and Service: How Marketers Without a Data Science Degree Can Use Ai, Big Data and Bots
Paperback
Gentsch, Peter (Author)
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Corpus Linguistics and the Analysis of Sociolinguistic Change: Language Variety and Ideology in Advertising
Hardcover
O'Sullivan, Joan (Author)
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China's Belt and Road Initiative in a Global Context: Volume II: The China Pakistan Economic Corridor and Its Implications for Business
Hardcover
Syed, Jawad (Editor) ; Ying, Yung-Hsiang (Editor)
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The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation
The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation
Sustainable Marketing Planning
Paperback
Richardson, Neil (Author)
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Sustainable Marketing Planning
Hardcover
Richardson, Neil (Author)
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Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight
Paperback
Carter, Ginny (Author)
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Competitive Branding Strategies: Managing Performance in Emerging Markets
Hardcover
Rajagopal (Author)
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Varieties of Political Consumerism: From Boycotting to Buycotting
Paperback
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Strategic Employee Communication: Building a Culture of Engagement
Paperback
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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
Hardcover
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Smart Technologies: Scope and Applications
Hardcover
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Food Waste Management: Solving the Wicked Problem
Hardcover
Narvanen, Elina (Editor) ; Mesiranta, Nina (Editor) ; Mattila, Malla (Editor)
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